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Rolex Watch Auction Prices & Market Values

Rolex watches are among the most actively traded luxury goods at auction worldwide. From the iconic Daytona to the evergreen Submariner, auction results consistently outpace retail prices for vintage and discontinued references. This guide covers verified hammer prices from Sotheby's, Christie's, Phillips, and Heritage Auctions.

3,379+
verified auction results in database

Sources include Sotheby's, Christie's,
Bonhams, Heritage & more
$2,294
Avg. Sale Price
$50
Starting From
$8,000
Top Recent Sale
3,379+
Verified Records

Recent Auction Results

Verified sold prices — hammer price shown. Buyer's premium applies on top.

ROLEX WATCH; OMEGA WATCH; DIAMOND SINGLE-STONE RING
$2,168
BONHAMS AUCTIONEERS & VALUERS, London, Knightsbridge Sep 2022

ROLEX WATCH; OMEGA WATCH; DIAMOND SINGLE-STONE RING

Rare Circa 1940's Men's Rolex Chronograph Model 2508 Stainless Steel Watch with Antimagnetic Dial, tachymetric and telemetric scales, small seconds and minute counter
$8,000
KODNER GALLERIES, St. Petersburg, FL, USA Mar 2017

Rare Circa 1940's Men's Rolex Chronograph Model 2508 Stainless Steel Watch with Antimagnetic Dial, tachymetric and telemetric scales, small seconds and minute counter

VINTAGE ROLEX WRISTWATCH
$1,500
O'GALLERIE AUCTIONS, Portland, OR, USA Jun 2023

VINTAGE ROLEX WRISTWATCH

LADY'S ROLEX WRISTWATCH
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LADY'S ROLEX WRISTWATCH

REPLICA "Rolex" Watch
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REPLICA "Rolex" Watch

Lady's 18K Rolex Watch
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Lady's 18K Rolex Watch

Lady's 18K & Diamond Rolex Watch
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Lady's 18K & Diamond Rolex Watch

Rolex Watch for Coca-Cola Service. 
Dated "June 15, 1960" o
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Rolex Watch for Coca-Cola Service. Dated "June 15, 1960" o

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AI Market Analysis — Rolex Auction Price Guide

Appraizely's AI has analyzed 3,379+ rolex watch auction records from 500+ auction houses worldwide to identify pricing patterns. Our models consistently find that reference number and production year and originality of dial, hands, and crown are the strongest predictors of final realized price in this category.

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What Affects Rolex Auction Price Guide Value?

  • Reference number and production year
  • Originality of dial, hands, and crown
  • Box and papers (full set)
  • Service history and condition
  • Unusual dial variants (tropical, gilt, sigma)

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No account required for first appraisal • Results include price range • Based on real auction data